Three disciplines, one standard.
I came up as a digital designer, then spent years on art direction and brand craft. Now I bring that eye to generative AI. I take a brand from a single master visual to a full campaign system, holding its standard across stills, motion, and every adaptation a global launch needs.
I work remotely across the EU and USA, on European and US East Coast hours.
Stills that sell the idea
I make the hero image a campaign is built on, and every still around it. It meets the standard a luxury house signs off on, the first time.
Motion that holds the bar
I direct brand films, social cutdowns, and script-based creative that move at the same quality as the stills. The standard holds when the work starts to move.
The eye behind both
Composition, color, light, and the call on what a brand can and can't do. That craft came first; the AI runs on top of it.
Stack: Midjourney, Firefly, Runway, Kling, ComfyUI, After Effects, Photoshop, Figma.
How a launch gets built
Brief to idea
I read the brand and the market, then set the concept and the creative strategy the launch runs on.
The hero image
I build the one image that locks the campaign's visual language, lighting, and mood.
One visual, every surface
I extend it into every format, market, and ratio a global rollout needs, holding it coherent across the set.
Consistent at scale
Custom ComfyUI workflows keep characters, products, and brand details steady across the whole campaign. Then I finish and ship.
The tech layer
Taste, turned into a system.
Generation is commoditized. The hard part is holding a brand's character, products, and color consistent across a whole campaign and every market it ships to. I build custom ComfyUI workflows around each brand, so the last adaptation meets the same standard as the master visual. The direction stays mine; the pipeline makes it repeatable.
Who I am
Raised in motion.
My father flew for a living, so I grew up moving, across Asia, the Americas, and Europe. I saw how differently people make things and what they find beautiful, and it stretched my sense of what design could be. I was always the kid with a pencil, learning the craft from local artists wherever we landed.
I'm curious by nature and an early adopter, the one who takes a new tool apart before anyone asks. I fell for generative AI and went deep on how it works. It became the fastest way I've found to get the picture in my head onto the screen.
We're in a golden age for people with good taste. The tools handle the execution, so the work is judgment: what to make, what to keep, what a brand can run. Work that once needed a full team, I can now carry a long way on my own, and the standard stays mine. I'm always open to work that lets me push the art further.
SELECTED CLIENTS & PARTNERS
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